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Generative AI won't take over the world, surveillance capitalism already has
Is the AI hype fading? Consumer products with AI assistant are disappointing across the board, Tech CEOs are struggling to give examples of use cases to justify spending billions into Graphics Processing Units (GPUs) and models training.
The problem arises with the fact that a decently useful product (as opposed to a revolutionary one) that has a really high delivery cost doesn't make for a good consumer-facing business model. Advertising has been the business model of Big Tech companies offering services (think Google Search rather than the iPhone) for the last 10 years, and there are little reasons to think this will change with the next generation of technology. The requirements for behavioural advertising to happen was a web of surveillance, for our every online moves and action to be tracked, collected and consolidated into profiles aiming to describe what type of person we were and what we desired.
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