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Generative disinfo is real — you’re just not the target, warns deepfake tracking nonprofit
Many feared that the 2024 election would be affected, and perhaps decided, by AI-generated disinformation. While there was some to be found, it was far
But in the case of disinformation campaigns, America is actually a hard target, given a relatively well -nformed populace, readily available factual information, and a press that is trusted at least most of the time (despite all the noise to the contrary). As for some of the industry and technological attempts to make generated media more obvious, such as watermarking images and text, they’re harmless and maybe beneficial, but don’t even begin to solve the problem, he said. “The way I’d put it is, don’t bring a watermark to a gun fight.” These voluntary standards are helpful in collaborative ecosystems where everyone has a reason to use them, but they offer little protection against malicious actors who want to avoid detection.
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