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Genies launches creator and partner network for avatar IP innovation
Genies has introduced the Genies Creator & Partner Network to enable brands and others to develop and commercialize digital avatars.
Over recent years, renowned figures such as Paris Hilton, Migos, Justin Bieber, and new stars like Lay Bankz, JVKE, and Lil Durk have harnessed their avatars to connect with fans in various ways. This allows the creator to have a dedicated Instagram and TikTok account for their avatar to showcase its personality, hop on cultural trends, or react to user-generated content in an engaging way that their main channels don’t. Similar to how early adopters who embraced social media built substantial followings and value around their profiles, developing and investing in the digital identity of the future, an avatar, can yield long-term benefits.
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