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Genshin Impact’s developer to pay $20 million fine to settle FTC charges


Genshin Impact’s loot boxes were deceptive, says the FTC.

The Federal Trade Commission announced on Friday that Genshin Impact developer Cognosphere has agreed to a $20 million settlement and several restrictions on how it sells its loot boxes and manages children’s personal data. Cognosphere allegedly also “deceived children and other users about the real costs of in-game transactions,” by requiring them to buy virtual money that involved multiple currency exchanges. The complaint, filed by the Department of Justice, also accuses the Genshin Impact developer of marketing to kids using approaches like posts on social media channels and in-game banners.

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