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German court rules Apple cannot call its smartwatch 'carbon neutral'
Apple has made some pretty big environmental claims over the years, and one of the more eyebrow-raising ones centered on select models of its Apple Watch Series 9.
The statement drew some flack from climate experts in 2023, and now a regional court in Frankfurt, Germany has deemed the claim to be unfounded and a violation of competition laws. "This promise deceives consumers, because it is based on a carbon-indulgence scheme with an ineffective offsetting project," said Juergen Resch, federal managing director for Deutsche Umwelthilfe (DUH), which brought the case against Apple. The spokesperson emphasized that the company is still targeting all products being carbon-neutral by 2030, and added that "the Court has broadly upheld our rigorous approach to carbon neutrality."
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