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Getir is getting out of everywhere but Turkey
Getir is getting out of most markets. On Monday, the “instant delivery” startup said it would exit the US, UK, Germany and the Netherlands to serve its Turkish home market exclusively.
On Monday, the “instant delivery” startup said it would exit the US, UK, Germany and the Netherlands to serve its Turkish home market exclusively. Getir's business model, distinct from traditional shopping services like Instacart (which has problems of its own), involves establishing micro-fulfillment centers in urban areas that carry groceries and household essentials. Once valued at $12 billion, the startup experienced a surge in growth during the pandemic as investors bet on COVID-era consumer shopping habits enduring after lockdowns.
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