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Getty and Nvidia bring generative AI to stock photos


The Generative AI by iStock platform uses Nvidia’s Picasso model.

Grant Farhall, Getty’s chief product officer, tells The Verge that Generative AI by iStock targets small and medium businesses that need to find stock photos. Another big difference between the Getty Images AI platform and the new iStock service revolves around legal indemnity. Inpainting lets users mask an area of an image and then fill it in with a person or object from a text prompt.

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