Get the latest tech news
Gillette and EA Sports FC partner on in-game ads and soccer Ultimate Team packs
Gillette and EA Sports FC have partnered in a global brand deal aimed at elevating how fans experience the game of soccer on and off the pitch.
The partnership kicked off in January with EA Sports FC 25 featuring Gillette as part of in-game LED ad banner signage and is now moving to the next level offering Football Ultimate Team packs, available to redeem for a limited time. “As we build upon our commitment to the sport, we’re excited to deepen our roots while connecting with the next generation of men and engaging the larger global football community in authentic ways.” Connecting hundreds of millions of football fans through console, mobile, online, and esports products, EA Sports FC boasts a big global audience.
Or read this on Venture Beat
