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Global study underlines increasing audience concerns of AI influence on news

A report has indicated growing concern about the threat posed by the use of Artificial Intelligence in news production.

One of the findings of the survey outlined how just over half of US participants and 63% of those in the UK (2000 people were polled in each country) stated they would be uncomfortable with news predominantly produced by AI, but there was less resistance to the use of the emerging technology to assist journalists with tasks behind the scenes. Nic Newman, a senior research associate at the Reuters Institute and lead author of the Digital News study noted that “It was surprising to see the level of suspicion” (toward AI’s influence) adding, “People broadly had fears about what might happen to content reliability and trust”. The scale and impact of TikTok, Instagram Reels, and YouTube were examined to see why consumers are increasingly choosing visual content as well as to find out which mainstream and alternative channels — and individuals — were gaining the most traction for news output.

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