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GM is getting rid of ‘Ultra Cruise’ branding as it reevaluates its ADAS program
Ultra Cruise, we hardly knew ye.
GM spokesperson Aimee Ridella clarified that the ultimate intention is to improve Super Cruise but that no one is being laid off as a result of this decision. Even though Tesla has been criticized for rolling out a beta version of its ADAS before it was actually ready, GM clearly thought that a next-generation hands-free driving system was worth pursuing. As defined by SAE International, a Level 2 system can control steering, acceleration, and deceleration as well as monitor blind spots and even change lanes automatically.
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