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GM Reverses All-In EV Strategy to Bring Back Plug-In Hybrids


The EV craze is butting up against limited demand, and it's forcing General Motors to bring back hybrids in an almost total about-face.

"Our forward plans include bringing our plug-in hybrid technology to select vehicles in North America," said GM CEO Mary Barra during a Q4 earnings call transcribed by Automotive News. Barra added that GM still aimed to eliminate its light-duty vehicles' emissions by 2035, but said that hybrids will fill in the gaps where needed "from a compliance perspective." Back in 2019, GM president Mark Reuss rhetorically asked: "If I had a dollar more to invest, would I spend it on a hybrid?"

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