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Gmail now uses a new AI model to try and fend off holiday scams

Google warns users to stay vigilant against threats around this time of year.

Google says it has seen an uptick in email traffic during the holiday season, and that means Gmail users need to be vigilant to avoid scams. Google says that although it has seen email traffic blossom since mid-November, users reported 35% fewer scams in Gmail compared to last year. "This new model acts like a supervisor for our existing AI defenses by instantly evaluating hundreds of threat signals when a risky message is flagged and deploying the appropriate protections — all in the blink of an eye," the company explained in a blog post.

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