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Google admits massive document leak related to search algorithm is authentic

The documents amount to “the biggest leak that we’ve ever seen come out of Google for search,” according to Michael King, the CEO of consulting firm iPullRank.

The tech giant has been secretive about how its search engine works even as it has wielded outsize influence over the flow of information, traffic and ad revenue online. AP“The main takeaway here is Google tells us one thing and they do another,” iPullRank CEO Michael King, who published the first analysis of the trove, told The Post. The leaked documents provide an interesting, yet incomplete view of the company’s inner workings on search, according to Barry Schwartz, a prominent SEO expert and owner of the web consultancy RustyBrick.

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