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Google Agrees To Crack Down on Fake Reviews for UK Businesses

Google will take firmer action against British businesses that use fake reviews to boost their star ratings on the search giant's reviews platform. From a report: The UK's Competition and Markets Authority (CMA) announced on Friday that Google has agreed to improve its processes for detecting and re...

From a report: The UK's Competition and Markets Authority (CMA) announced on Friday that Google has agreed to improve its processes for detecting and removing fake reviews, and will take action against the businesses and reviewers that post them. Google will also place prominent "warning alerts" on the Google profiles of businesses using fake reviews to help consumers be more aware of potentially misleading feedback. Individuals who repeatedly post fake or misleading reviews on UK business pages will be banned and have their review history deleted, even if they're located in another country.

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