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Google agrees to crack down on fake reviews for UK businesses


Fabulous, now please make it global.

By Jess Weatherbed, a news writer focused on creative industries, computing, and internet culture. “The changes we’ve secured from Google ensure robust processes are in place, so people can have confidence in reviews and make the best possible choices,” CMA chief executive Sarah Cardell said in a statement. Google made similar changes to reviews in Maps last year, saying that contributions “should reflect a genuine experience at a place or business.” However, those changes apply globally while Google’s commitment to improving reviews across all its properties appears to just apply to the UK for now.

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