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Google AI Overviews Linked To 25% Drop In Publisher Referral Traffic, New Data Shows
New data from Digital Content Next shows Google's AI Overviews are linked to notable drops in publisher referral traffic, with surveyed sites seeing year-over-year declines between 1% and 25%. From a report: Digital Content Next (DCN), which counts the New York Times, Conde Nast and Vox among its a...
New data from Digital Content Next shows Google's AI Overviews are linked to notable drops in publisher referral traffic, with surveyed sites seeing year-over-year declines between 1% and 25%. From a report: Digital Content Next (DCN), which counts the New York Times, Conde Nast and Vox among its approximately 40 member companies, checked in with 19 of them between May and June to see what was happening to their Google search referral traffic. Jason Kint, CEO of DCN, stressed that these losses are a direct consequence of Google AI Overviews, as many publishers claimed in their responses.
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