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Google and DOJ return for round two of their antitrust fight — this time about ads
Google may still be “licking its wounds.”
But for the government, “a second win could be real momentum in their project of going after Big Tech monopolies.” And in particular, she adds, it would validate the DOJ’s focus on vertical integration: the way that different business lines can be leveraged to grow a company’s dominance. The government says that Google exerted “a campaign to condition, control, and tax digital advertising transactions over 15 years” by illegally tying its tools together and excluding rivals from being able to fairly compete. Once Google controlled all sides of the market, the DOJ alleges, it took exclusionary action to mutually reinforce its monopolies, including by manipulating ad auctions to give itself an advantage and placing unfair conditions on accessing its tools.
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