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Google and Meta reportedly teamed up for ads targeting young teens

Google worked with Meta to roll out ads that target minors even if it's against the former's rules, according to the Financial Times.

Based on the documents seen by the publication, Google worked on a marketing project designed to advertise Instagram to YouTube users within the 13- to 17-year-old age range. Google's staff proposed the group to Meta, The Times said, because the company had data points to prove that a large number of users under the label are below 18 years in age. That said, it didn't outright deny using the loophole and only said that it will take "additional action to reinforce with sales representatives that they must not help advertisers or agencies run campaigns" that attempt to work around its policies.

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