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Google announces new tactics to curb explicit deepfakes
Changes to Google Search aim to limit results for nonconsensual imagery.
The explosion of nonconsensual deepfake imagery online in the past year, particularly of female celebrities, has presented a difficult challenge for search engines. Google product manager Emma Higham wrote in the post that the ranking updates are designed to lower explicit fake content for many searches. When someone uses terms to seek out nonconsensual deepfakes of specific individuals, the ranking system will attempt to instead provide "high-quality, non-explicit content," such as news articles, when it's available.
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