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Google backs Toonsutra to grow its webtoons platform in India
It's no news that India is a huge market for entertainment businesses, but what often doesn't get mentioned is that its people love to see content in
Filmon Zerai, the co-CEO of Holtzbrinck Publishing Group, which runs Nature, said the company decided to invest in Toonsutra to diversify itss regional and format strategy. Anand, the former CPO of Dailyhunt, founded Toonsutra in 2023 with Sharad Devarajan, the CEO of animation company Graphic India and digital entertainment firm Liquid Comics. The company’s partnership with Google also helps it gain access to the search giant’s models with which it wants to translate and adapt comics to Indian languages, he added.
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