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Google begins to strip away Fitbit's online store as integration deepens

Google's handling of the Fitbit acquisition feels identical to Apple's integration of Beats a decade prior.

Since finally completing the Fitbit acquisition a few years ago, Google has steadily integrated the brand's products, services, and underlying tech into its portfolio. (Image credit: Andrew Myrick / Android Central)Market habits are changing, and that's partly why Fitbit wouldn't survive if it tried to keep the status quo. Google's recent decisions suggest that Fitbit appears to be less of a priority than some of its other hardware offerings, and that makes sense when you look at the state of the wearable band market.

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