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Google brings ads to AI Overviews as it expands AI’s role in search

Google is rolling out a redesigned AI Overviews experience — with ads — and expanding its test of AI-organized results pages.

A recent report from SE Ranking, an SEO platform, found that AI Overviews cites websites that “aren’t entirely reliable or evidence-based,” including outdated studies and paid product listings. Searches about recipes and meal inspiration — e.g. “What are some good vegetarian appetizers or dinner ideas that wow?” — may pull up an AI-aggregated page of content from around the web, including forums, articles and YouTube videos. On the revenue side, an expert cited by The New York Post estimated that AI-generated overviews could lead to more than $2 billion in publisher losses thanks to the resultant decline in ad views.

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