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Google brings its AI-powered marketing tools to India after ‘Google tax’ repeal
Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of the so-called "Google tax"
One of the tools is “Generated for You”, available within Product Studio, that identifies relevant content opportunities across shopping catalogs and pre-generates images and videos via AI that merchants can save or publish across Google platforms. Indian online marketplace for used electronics goods, Cashify, saw its conversions up by 15% and customer acquisition costs reduced by 12% after deploying AI Max during its early testing, Google said. India has long been a key market for Google, not just because it hosts the company’s largest user base but also due to consistent growth in ad revenues.
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