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Google Chrome To Continue To Use Third-Party Cookies in Major Reversal
An anonymous reader shares a report: In a shocking development, Google won't roll out a new standalone prompt for third-party cookies in Chrome. It's a move that amounts to a U-turn on the Chrome team's earlier updated approach to deprecating third-party cookies, announced in July last year, with th...
An anonymous reader shares a report: In a shocking development, Google won't roll out a new standalone prompt for third-party cookies in Chrome. It's a move that amounts to a U-turn on the Chrome team's earlier updated approach to deprecating third-party cookies, announced in July last year, with the latest development bound to cause ructions across the ad tech ecosystem. However, it's not the end of Privacy Sandbox, according to Google, as certain initiatives incubated within the project are set to continue, such as its IP Protection for Chrome Incognito users, which will be rolled out in Q3.
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