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Google Cracks Down on Explicit Deepfakes

Newly announced measures by the search giant aim to make AI-generated, or otherwise spoofed explicit content, more difficult to discover.

Google product manager Emma Higham says that new adjustments to how the company ranks results, which have been rolled out this year, have already cut exposure to fake explicit images by over 70 percent on searches seeking that content about a specific person. “With these changes, people can read about the impact deepfakes are having on society, rather than see pages with actual non-consensual fake Images,” Higham wrote in a company blog post on Wednesday. The ranking change follows a WIRED investigation this month that revealed that in recent years Google management rejected numerous ideas proposed by staff and outside experts to combat the growing problem of intimate portrayals of people spreading online without their permission.

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