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Google delays third-party cookie demise yet again
For now, Google seems to have next year in mind as the latest end date for its plan to eliminate third-party cookies.
The announcement was made on Tuesday ahead of quarterly reports from Google and the ever-watchful U.K. Competition and Markets Authority (CMA), keeping tabs on how this whole situation unfolds. “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” according to a statement Google posted on its website for the Privacy Sandbox. “It’s unsurprising news given the magnitude of what is happening and the involvement of the CMA, but ultimately still frustrating,” said Wayne Blodwell, founder and CEO of Impact Media, an AI powered attention platform.
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