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Google Delays Third-Party Cookie Demise Yet Again
Google is delaying the end of third-party cookies in Chrome -- again. This marks the third time Google pushed back its original deadline set in January 2020, when the company said it would phase out third-party cookies "within two years" to improve internet security. Digiday reports: The announceme...
This marks the third time Google pushed back its original deadline set in January 2020, when the company said it would phase out third-party cookies "within two years" to improve internet security. "We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem," according to a statement Google posted on its website for the Privacy Sandbox. [...] "We remain committed to engaging closely with the CMA and ICO and we hope to conclude that process this year," Google's statement read.
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