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Google deletes net-zero pledge from sustainability website
Five years ago, Google’s climate action ambitions were the gold standard for Big Tech. Then, with power demand spikes from AI data centres, in July it scrubbed its sustainability website of its 2030 net zero pledge.
McKinsey & Co“The pressure to get any possible source of electricity is rather overwhelming right now, especially in the developed world, which hasn't touched its grid for 40 years,” Michael Barnard, a prominent clean energy technology analyst and self-styled climate futurist, told Canada’s National Observer. And this inconvenient truth has coincided with the reelection of Donald Trump, whose administration has signalled it will roll back climate policies, and whose allies have disparaged corporate sustainability efforts as part of a “woke agenda.” Barnard noted “there's a lot of pandering to Trump going on," referring to Google chief investment officer Ruth Porat championing expansion of the use of “incredibly clean” coal plants and other fossil fuels for its future power data centres.
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