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Google denies AI search features are killing website traffic


Google denies AI is impacting search across the web, saying only "some" sites have suffered.

“This data is in contrast to third-party reports that inaccurately suggest dramatic declines in aggregate traffic — often based on flawed methodologies, isolated examples, or traffic changes that occurred prior to the roll out of AI features in Search,” writes Google VP and Head of Search, Liz Reid, in a new blog post. Reid explains, “People are increasingly seeking out and clicking on sites with forums, videos, podcasts, and posts where they can hear authentic voices and first-hand perspectives.” Image Credits: SimilarwebGoogle appears to knows this is a trend, too, as it recently launched a product for publishers that helps them monetize their dwindling traffic in other ways that don’t rely only on advertising, like micropayments or newsletter sign-ups.

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