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Google Discover adds AI summaries, threatening publishers with further traffic declines
As publishers fret about decreased traffic from Google, the search giant has begun rolling out AI summaries in Discover, the main news feed inside
Image Credits: GoogleThe update to the search app comes as a number of publishers have been experimenting with AI on their own sites, including The Wall Street Journal, Yahoo, Bloomberg, USA Today, and others. Startups, too, have gotten in on the action, as with Particle, a news reader that uses AI to not only summarize stories but also allow users to see different sides or ask follow-up questions to better understand the topic covered. A story by The Economist this week noted that worldwide search traffic fell by 15% year-over-year as of June, citing data from market intelligence company Similarweb.
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