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Google dominates online ads, says antitrust trial witness, but publishers are feeling ‘stuck’
Google’s ad tools are hard to escape, one witness said.
“I felt like they were holding us hostage,” said Stephanie Layser, a former programmatic advertising executive at News Corp (which owns brands like The Wall Street Journal and the New York Post) who now works at AWS. Layser was testifying as a government witness in the Justice Department’s second antitrust case against Google, which is accusing the company of monopolizing the markets for ad tech tools and illegally tying together two of its products. Through their testimony, the government is attempting to paint a picture of a company that exerts so much control over the markets for ad tech tools that customers don’t walk away, even in the face of unfavorable changes.
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