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Google expands its shopping tools just in time for Amazon Prime Day. Here's how to use them


Amazon Prime Day is July 16-17, and Google just rolled out an upgraded shopping experience to maximize the summer sale season, which spikes in July even more than searches for vacations.

Google's survey with Ipsos found that 51% of shoppers are finally looking to score products on sale during deal events, and 20% are motivated to shop early for the holiday season. The carousel will showcase the most relevant, popular, and trending promotions and discounts in categories such as electronics, toys, apparel, and more from the past 24 hours across retailers. When that specific item's price drops across the web, you'll get an email or push notification alerting you, making for easy-breezy summer deal shopping.

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