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Google finds 10,000 fake listings on Google Maps, sues alleged network of scammers


A small business owner flagged a possible impersonator on Google Maps. Google's investigation found it was just the tip of the iceberg.

The lawsuit, announced Wednesday, claims a man working within a wider network, created and sold fake business profiles on Google Maps. "Once we're alerted to the actual fraud, we take extreme efforts to identify similar fraudulent listings," Halimah DeLaine Prado, Google's general counsel, said on "CBS Mornings Plus" Wednesday. Fake business listings are prohibited on Google Maps and the company says it uses a range of tools, from automated programming to analysts, to identify fraud on the platform.

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