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Google has a big AI advantage: it already knows everything about you | Google is slowly giving Gemini more and more access to user data to ‘personalize’ your responses.


Google is using data to its advantage.

Google first started letting users opt in to its “Gemini with personalization” feature earlier this year, which lets the AI model tap into your search history “to provide responses that are uniquely insightful and directly address your needs.” But now, Google is taking things a step further by unlocking access to even more of your information — all in the name of providing you with more personalized, AI-generated responses. To make these AI responses sound “authentically like you,” Gemini will pore over your previous emails and even your Google Drive files to craft a reply tailored to your conversation. As an example, Google says if you’re chatting with a friend about road trip advice, Gemini can search through your emails and files, allowing it to find hotel reservations and an itinerary you put together.

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