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Google Has an Illegal Monopoly in Ad-Tech Market, Judge Rules


Google illegally acted to preserve "monopoly power" in the digital ad-tech business, a federal judge ruled.

“In addition to depriving rivals of the ability to compete, this exclusionary conduct substantially harmed Google’s publisher customers, the competitive process, and, ultimately, consumers of information on the open web.” The case was brought in January 2023 by the U.S. Justice Department, joined by multiple states, alleging Google engaged in anticompetitive conduct to preserve a “monopolistic grip” on digital advertising. In her 115-page ruling, which followed a three-week bench trial, Judge Brinkema found that the U.S. government failed to prove there is a relevant market for “open-web display advertiser ad networks” and she dismissed that portion of the complaint alleging Google operates a monopoly there.

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