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Google has delayed killing third-party cookies from Chrome (again)
Google has once again delayed the phasing out of third-party cookies from Chrome. Now the company says it’ll happen in 2025.
The tech giant is working closely with the UK’s Competition and Markets Authority (CMA) to ensure that any tools it implements to replace the cookie’s tracking and measurement capabilities aren’t anti-competitive. The proposed tools have drawn complaints from adtech companies, publishers and ad agencies, on the grounds that they are difficult to operate, don’t adequately replace traditional cookies and give too much power to Google. Drew Stein, CEO of adtech data firm Audigent, told Engadget that it’s time for Google “to deliver on the promise of a better ecosystem” by implementing its plans to eliminate third-party cookies.
Or read this on Endgadget
