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Google has illegal advertising monopoly, judge rules


It is the second major case Google has lost in a year, after it was found to have a monopoly on online search.

"Publishers have many options and they choose Google because our ad tech tools are simple, affordable and effective," the firm's head of regulatory affairs Lee-Ann Mulholland said. US District Judge Leonie Brinkema said in the ruling Google had "wilfully engaged in a series of anticompetitive acts" which enabled it to "acquire and maintain monopoly power" in the market. "This exclusionary conduct substantially harmed Google's publisher customers, the competitive process, and, ultimately, consumers of information on the open web," she said.

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