Get the latest tech news

Google highlights a life-changing Pixel feature in BTS video for Super Bowl ad

Guided Frame uses artificial intelligence to help visually-impaired people take the perfect shot.

After introducing Guided Frame as a way for low-vision or blind users to capture great photos in 2022, Google will highlight the feature in a Super Bowl ad this year. “Blind and low-vision testers helped us identify and develop the ideal combination of alternative sensory feedback of audio cues, haptics and vibrations, intuitive sound and visual high-contrast elements,” said Lingeng Wang, who is a technical program manager at Google that works on product inclusion and accessibility. You can watch the full ad during Super Bowl LVIII, which sees the San Francisco 49ers take on the Kansas City Chiefs in Las Vegas on February 11, 2024.

Get the Android app