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Google improves Shopping with upgraded AI and AR tech for clothes and makeup


The company applies its new AI technology to improve its AI/AR shopping experiences.

Google highlights the rollout of a Labs experiment for the Shopping tab on mobile, which lets users "create" a piece of fashion and match it to real products. The first update involves a Labs experiment gone live called "Vision Match," which lets users leverage Google's AI image generation for clothing discoveries. Joining this update is a full body view as Google says it's "upgraded" its machine learning to show the virtual model's entire figure instead of just their top half.

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