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Google insists AI isn't killing traffic, yet it's changing AI Mode - here's how

Google: Search traffic is fine. Also Google: OK, we'll show more site links in AI Mode.

Elyse Betters Picaro / ZDNET Google says AI Mode search results will show more website links. According to Stein, Google is preparing model updates to improve the placement of hyperlinks to websites within AI Mode text responses. He says Google trains the model to understand where and when users are most likely to want to dig deeper into a query, and the long-term goal is to embed more links within an AI response.

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