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Google introduces advanced AI capabilities to advertisers through Gemini integration
Google announces the integration of its Gemini AI models into Performance Max, offering advertisers advanced capabilities.
Google announced on Thursday its plans to enhance its advertising products with the integration of its Gemini artificial intelligence models, aiming to offer advanced AI capabilities to a broader range of its customers. According to a Reuters report, this move is part of Google’s broader strategy to incorporate generative AI technology, capable of producing text and realistic images, into more of its services. In an effort to make advertising more efficient and creative, Google introduced AI tools within Performance Max last November, enabling the automatic generation of images and text for ads.
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