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Google introduces Shop with AI Mode with price tracking, agentic checkout and virtual try-on
Google announced at Google IO 2025 that it is adding multiple AI-powered features for online shoppers, including a new visual panel in Google Search's AI
For instance, if you search for a travel bag, the results will show you a panel of listings and images matched to your tastes that you can easily scroll through. As you continue to refine your query or add other specific filters for shopping, the visual panel on the right-hand will update to show new options. While Google has offered something similar to virtual on tech, the feature only involved showing items on a diverse range of models’ bodies.
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