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Google is bringing ads to AI Mode
Google has detailed its plans to bring ads to AI Mode, the company's AI-powered experience in Google Search.
Google says that advertisers already using its Performance Max, Shopping, and Search campaigns with “broad match” will be eligible to have their ads shown in AI Mode. AI-powered search engine Perplexity launched ads last November, and hasn’t ruled out collecting data outside its platform to sell more targeted advertising. According to an expert cited by The New York Post, AI-generated overviews could lead to more than $2 billion in publisher losses thanks to the resultant decline in ad views.
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