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Google Is Burning the Internet to Save Itself — And AI Is the Match
For nearly three decades, Google has been the front door to the internet. It helped us navigate a chaotic sea of information, connecting billions of
In its rush to stave off an AI-fueled exodus to chatbots like ChatGPT, Claude, and Perplexity, Google has begun cannibalizing the very ecosystem it once sustained. Some experts have suggested that this is “an extinction-level event” for Google; it’s not just bad for publishers that rely on ads to make money and pay for their employees and other expenses. With its AI Overviews, Google scrapes the collective output of journalists, bloggers, researchers, and creators — then spits it back to users without ever requiring a click.
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