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Google is dragging its feet on killing third-party cookies yet again
Google's big plan to axe web cookies got pushed back to 2025.
This isn't the first time Google has postponed its cookie removal plan; it's the third delay since initially announcing the two-year timeline in January 2020. Google has also been catching some flak from advertisers who are sweating over the idea of losing third-party cookies on the world's favorite browser. “We recognize that there are ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers, and will continue to engage closely with the entire ecosystem,” Google said in a statement on its website for the Privacy Sandbox.
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