Get the latest tech news

Google is feeling pretty pumped about a new way of showing you ads on YouTube


Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.

In Alphabet’s latest earnings call, Google’s Philipp Schindler shared positive results of an ad experiment the company has been running on YouTube. So since Google is feeling pretty positive about pause ads on YouTube, it’s quite possible the company will roll them out more widely once it’s done gathering data from its ongoing experiment. Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs.

Get the Android app

Or read this on Hacker News

Read more on:

Photo of Google

Google

Photo of YouTube

YouTube

Photo of Ads

Ads

Related news:

News photo

Google’s new ‘Speaking practice’ feature uses AI to help users improve their English skills

News photo

Google surges after buying back billions of dollars of its own stock

News photo

Wear OS 5 coming this year shows Google is finally hitting its stride with smartwatches