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Google is feeling pretty pumped about a new way of showing you ads on YouTube
Google says pause ads on YouTube are getting a very positive reaction from advertisers. The company could roll them out widely soon.
In Alphabet’s latest earnings call, Google’s Philipp Schindler shared positive results of an ad experiment the company has been running on YouTube. So since Google is feeling pretty positive about pause ads on YouTube, it’s quite possible the company will roll them out more widely once it’s done gathering data from its ongoing experiment. Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs.
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