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Google Is Finally Trying to Kill AI Clickbait
On Tuesday, Google announced changes to combat AI spam in search. An SEO expert says these new rules could “change everything.”
It will focus on reducing what the company calls “scaled content abuse,” which is when bad actors flood the internet with massive amounts of articles and blog posts designed to game search engines. Obituary spam is an especially grim type of digital piracy, where people attempt to make money by scraping and republishing death notices, sometimes on social platforms like YouTube. In addition to domain squatting, Google’s new policy will also focus on eliminating “reputation abuse,” where otherwise trustworthy websites allow third-party sources to publish janky sponsored content or other digital junk.
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