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Google is fucking us over with their AI answers according to ahrefs
From hoarding top search real estate, to swiping our IP to fuel its billion-dollar AI—Google is looking out for #1. It's time we do the same.
The other day, Lily Ray(Vice President of SEO Strategy & Research at Amsive) noticed Google had begun surfacing its own storefront for some competitive “Your Money or Your Life” searches. In the experience of Anne Berlin, Lead Product Strategist & Senior Technical SEO at Lumar, newly published content still surfaces in Google’s AI Overviews, even if it has been blocked. Instead we need to take a leaf out of Google’s book, and prioritize our own interests—building our brand beyond search, focusing on the meaningful traffic that engages and converts, and being strategic about what content we freely offer to AI.
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