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Google is further cracking down on sites publishing ‘parasite SEO’ content
Google’s “site reputation abuse” policy is getting an update.
By Mia Sato, platforms and communities reporter with five years of experience covering the companies that shape technology and the people who use their tools. In March, Google announced it would crack down on this kind of “site reputation abuse,” and now it’s making it clear that it doesn’t matter if the publisher created the content themselves or outsourced it — it’s a search policy violation regardless. Take Sports Illustrated, which last year was caught publishing AI-generated product recommendations on a weird, separate part of its website.
Or read this on The Verge