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Google is getting worse as it loses its fight against search engine spam
Aggressive SEO tactics are ruining search results on Google, Bing, and DuckDuckGo, a team of researchers in Germany says.
Though webpages that have more affiliate links and are more optimized are more likely to come up in search results, on average, they also "show signs of lower text quality," the researchers said. "Affiliate marketing itself is in part responsible for what online content looks like now," Janek Bevendorff, a research assistant at Leipzig University and coauthor on the paper, told The Register. "Banning it entirely is probably not a solution" since many legitimate websites rely on affiliate marketing and SEO optimization as an important revenue stream, Bevendorff told the outlet.
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